Logo, graphic, icon, image call it what you will, a logo
by any other
name is a group of letters and or symbols used in a consistent
unique way to identify a company. It is the most prominent and
stable element of marketing, and should be designed carefully
to fully reflect
the branding of your product or service. Understanding the key
of designing a logo will help you to develop a durable, on target
When designing a logo an important consideration is how you plan
use it. A logo created for a website or full color stationery
be designed completely different than one designed for faxing
and imprinting on coffee mugs or t-shirts.
companies desire to use their logo for more than one application.
Graphic designs that have gradients, transparences, and special
filters tend to cost more to reproduce and often need to have
additional simplified version created. While choosing a logo design
consider how you want to use it now and in the future.
logo represents your company. How it looks tells potential customers
what kind of business you have. Make sure your logo adequately
represents you. For example if your business deals in financing
logo should be conservative, contemporary, or even high tech.
a whimsical design (although refreshing) could instantly take
away credibility. When choosing an image style you should consider
your company's philosophies and your customer/client profile.
sure you have and use the proper format for the application. Vector
[AI] - Adobe Illustrator This format is editable in both PC and
- (Portable Document File) Format used by Adobe Acrobat, electronic
publishing software for MAC OS, Windows, and UNIX.
[EPS] This format can be used by most printing facilities. It
contains font and color information.
- (Graphics Interchange Format) This is a low resolution file
used primarily for web pages and e-mail templates.
or JPEG - (Joint Photographic Experts Group) This format allows
for storing full color images with very high compression ratios.
This format is used primarily for photographs in web pages.
(300 dpi) This format can be imported into most PC application
or Tiff - (Tagged Image File Format) This format can be imported
into most PC and MAC software applications. The file size is large
and can be used for the full color printing process.
logo is a very important tool for branding your company. It should
have a uniqueness all its own. When choosing a logo design try
to pick one that will stand out from a crowd. It should immediately
catch the eye and have more to offer when looked upon longer.
deciding on your logo, make you are completely satisfied with
your selection. It will be with you for as long as you're in business.
As years go by you may opt to update your logo but it should always
have the same basic feel to it. After all this is how people identify
you. Try to pick colors you know you'll love today and 20 years
from now. Sure these nuances can be changed but often times they
are a very important part of the design so try to get it perfect
the first time.